<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Significant Machine — Insights</title><description>Field notes from a creator shop building AI-powered design tools and shipping client work.</description><link>https://www.significantmachine.com/</link><language>en-us</language><item><title>Healthcare CX apps vs B2B SaaS — design implications | Significant Machine</title><link>https://www.significantmachine.com/insights/healthcare-cx-apps-are-different/</link><guid isPermaLink="true">https://www.significantmachine.com/insights/healthcare-cx-apps-are-different/</guid><description>Healthcare patient-facing CX apps look like B2B SaaS but design for engagement metrics fails in healthcare. The eight pattern-level differences that actually matter.</description><pubDate>Sun, 24 May 2026 00:00:00 GMT</pubDate><category>Healthcare</category></item><item><title>How to redesign an EOB without legal redlining it | Significant Machine</title><link>https://www.significantmachine.com/insights/how-to-redesign-an-eob/</link><guid isPermaLink="true">https://www.significantmachine.com/insights/how-to-redesign-an-eob/</guid><description>Explanation of Benefits and patient billing statements are the most-failed surface in healthcare. A practical method for redesigning them that survives legal review.</description><pubDate>Sun, 24 May 2026 00:00:00 GMT</pubDate><category>Healthcare</category></item><item><title>Press Ganey vs NRC Health vs custom patient experience — when each fits | Significant Machine</title><link>https://www.significantmachine.com/insights/press-ganey-vs-nrc-vs-custom/</link><guid isPermaLink="true">https://www.significantmachine.com/insights/press-ganey-vs-nrc-vs-custom/</guid><description>An honest comparison of Press Ganey, NRC Health, and custom-built patient experience measurement. When each option is the right call, and what each one actually costs you.</description><pubDate>Sun, 24 May 2026 00:00:00 GMT</pubDate><category>Healthcare</category></item><item><title>The MyChart problem — why patient portals feel like 2012 | Significant Machine</title><link>https://www.significantmachine.com/insights/the-mychart-problem/</link><guid isPermaLink="true">https://www.significantmachine.com/insights/the-mychart-problem/</guid><description>MyChart powers most US patient portals and feels frozen in 2012. The structural reasons it has not modernized, and the realistic options for health systems that have to live with it.</description><pubDate>Sun, 24 May 2026 00:00:00 GMT</pubDate><category>Healthcare</category></item><item><title>What patient experience actually means | Significant Machine</title><link>https://www.significantmachine.com/insights/what-patient-experience-actually-means/</link><guid isPermaLink="true">https://www.significantmachine.com/insights/what-patient-experience-actually-means/</guid><description>Patient experience is the connected experience of being routed through a health system — not a feature of a portal. Here are the seven places it actually breaks, and how to design for them.</description><pubDate>Sun, 24 May 2026 00:00:00 GMT</pubDate><category>Healthcare</category></item><item><title>Why most AI products fail the user before they fail the market | Significant Machine</title><link>https://www.significantmachine.com/insights/ai-product-failure/</link><guid isPermaLink="true">https://www.significantmachine.com/insights/ai-product-failure/</guid><description>The UX failure mode for AI products isn&apos;t post-launch churn. It&apos;s a trust gap that opens the moment the user encounters an output they can&apos;t verify.</description><pubDate>Mon, 10 Mar 2025 00:00:00 GMT</pubDate><category>Product Design</category></item><item><title>Growth-Driven Design in practice | Significant Machine</title><link>https://www.significantmachine.com/insights/growth-driven-design/</link><guid isPermaLink="true">https://www.significantmachine.com/insights/growth-driven-design/</guid><description>What GDD actually looks like when you run it in a real 8-week brand or website sprint — not the theoretical version from a conference talk.</description><pubDate>Fri, 14 Feb 2025 00:00:00 GMT</pubDate><category>Methodology</category></item><item><title>Why Significant Machine builds its own products | Significant Machine</title><link>https://www.significantmachine.com/insights/build-your-own-products/</link><guid isPermaLink="true">https://www.significantmachine.com/insights/build-your-own-products/</guid><description>After enough client engagements, the patterns that keep recurring become the case for building a product. Here&apos;s why we built the SM pipeline.</description><pubDate>Wed, 22 Jan 2025 00:00:00 GMT</pubDate><category>Strategy</category></item></channel></rss>