What is the Difference Between Customer Experience & Branding?
Branding is the process through which a business tries to create a name, logo, or symbol that will identify their company and products. It’s hard to define branding because it means different things in different contexts. However, branding is about creating a distinctive image for your business.
Customer experience is a more holistic view of the interaction between a customer and the brand they are engaging with at any point in time from when they first hear about it to when they make their purchase decision. One way of telling if you have an effective customer experience strategy is by looking at how many people recommend your company to others compared with your competitors.
What Are the Differences Between Brand Experience & Customer Experience?
We typically see brands as the extension of a company. They are the name, logo, products, and services that are offered to customers. Brands are not just what they do but how they do it, which is what separates them from other companies. A customer experience is how a customer feels about an interaction with a brand. It is how the brand makes the customer feel through their products or services and interactions with them.
A brand experience is more than just marketing campaigns, advertising, and social media posts. It encompasses every touch point with consumers on an emotional level – something that can’t be determined through analytics or numbers alone because it is subjective to each person who experiences it.
Branding has more to do with creating an emotional connection between the company and its consumers. A company can have the best product in the world, but if they cannot connect with their consumers emotionally and personally, they will not be as successful as they can be.
How to Build a Customer Focused Brand
The customer experience is one of the most important factors for a business. It will determine their customer loyalty and how much they will spend. The customer experience is one of the most important factors for a business. It will determine their customer loyalty and how much they will spend.
According to research, 64% of customers would rather spend more money with a company that offers an excellent customer experience than with a company that offers lower prices and/or higher quality products (American Express).
Brand loyalty is at its highest when there are no major differences in the customer experience amongst brands. This means that if you want to create a powerful brand, you need to focus on many aspects of your customer experience. From the value perception, affordability, design, service, etc.