Category: Tips

5 Reasons That Explain Why You’re Not Winning Customers

How to be a CX Advocate- Significant Machine

Over the past two decades of building customer experiences across multiple industries one thing is clear- most businesses do not know much about their customers. At one point most of these businesses knew their product and who they wanted to consume it. But as the business grew they lost sight of the changing dynamics in […]

4 Tips on How to Improve Your Customer Experience Measurement

What is an Experience Metric and Why is it Important? An Experience Metric is a metric that focuses on the end-user experience. It is also called UX (User Experience) or UE (User Experience). A good experience metric will give you feedback on the success of your product regarding user adoption, engagement, and perception. Experience metrics […]