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SM-JRN-002 · Map

The Compass

Journey Intelligence

Preview
Free · $29/mo · Pro
Start for Free → See pricing
Overview

The Compass turns a one-paragraph brief into a working customer journey map — phases, touchpoints, emotional curves, friction points, and opportunities. Every cell is editable. Every assumption is anchored to the source you provided (or to a citable industry baseline). Export to PDF, share to stakeholders, or push gems back to The Ledger.

Product
The Compass — Journey Intelligence
Model No.
SM-JRN-002
Input
Persona, brief, uploaded research, optional service blueprint
Output
Editable journey map · PDF · share link · CSV
Pricing
Free (1 journey) · $29/mo Pro (unlimited + blueprint import)
Layers
Phases · Stages · Touchpoints · Emotions · Pain points · Opportunities · Backstage
Connects to
The Gauge, The Lathe, The Ledger
01 The Problem

Customer journey mapping that doesn't need a 3-day workshop.

02 What it does

Key capabilities.

01

Brief-to-Journey in Minutes

Paste a brief or pick a Gauge persona. The Compass generates a first-pass journey across 5+ phases.

02

Editable Every Cell

Phases, touchpoints, emotional valence, pain points, opportunities — all editable. The AI is a starting point, not a ceiling.

03

Backstage Row

Optional fifth row for backstage actions — what the org has to do at each stage to make the customer experience work.

04

Blueprint Import (Pro)

Upload a service blueprint exported from FigJam, Miro, or Mural. The Compass parses it into editable macro journeys.

05

Quote Attribution

Attach gems from The Ledger to specific journey cells. Defensible journeys.

06

Workshop Manager

Ask follow-up questions about your journey without leaving the screen. Grounded in your data, not the open web.

03 How it works

Four steps.

  1. 01

    Provide context. A brief, a Gauge persona, or an uploaded blueprint.

  2. 02

    Generate first pass. The Compass produces a 5-phase journey draft.

  3. 03

    Edit and enrich. Adjust phases, attach gems, refine the emotional curve, add backstage actions.

  4. 04

    Export. PDF, share link, or CSV.

Demo See it work
Fig. 02 · The Compass in motion · 0:30 · muted · autoplay
04 Pricing

Simple pricing.

Free
$0

1 active journey · 5 phases · PDF export

Start for Free →
Pro
$29/mo

Unlimited journeys · Blueprint Import (5/mo) · gem attribution · share links · CSV

Start for Free →
Connects to The SM Pipeline

One tool leads to the next.

Discover The Ledger

Turn interviews into citable insights.

→ Define The Gauge

Build personas grounded in Census data.

→ Validate The Panl

Test concepts with a synthetic panel.

→ Evaluate The Lathe

Score any customer experience in minutes.

→
05 Questions

FAQ

How is The Compass different from Miro or UXPressia?
Miro is a canvas. UXPressia is a template library. The Compass fills in the journey for you, then lets you edit.
Can I import an existing blueprint?
Yes — Pro plans can upload FigJam, Miro, or Mural PNG/PDF exports. The Compass parses them into editable macro journeys (5 imports/mo).
Is the journey 'real'?
The first pass is informed inference. The final version is whatever you make it after you edit and attach evidence.
Can I collaborate with my team?
Multi-seat collaboration is on the roadmap. Today, share via read-only link.
Can I export to other tools?
PDF, PNG, CSV. Figma/Miro export is on the roadmap.
Is my journey data private?
Yes. Per-project retention, no-training DPA on Pro.

Get
started.

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