The Panl is a synthetic focus group. Assemble a panel using the same Census-grounded drill-down as The Gauge, upload your concept — sketch, mockup, pitch deck — and receive structured feedback from panelists whose responses are informed by real demographic, attitudinal, and spending data.
It's not real people. It's directional. And it's available the moment you have an idea instead of three weeks after.
Pitch your concept to a data-grounded panel before you pitch it to the market.
Key capabilities.
Census-Grounded Panelists
Assemble a panel using the same drill-down as The Gauge. Region, age, income, education, household.
Multi-Source Enrichment
Panelist responses informed by NORC GSS (attitudes), BLS CE Survey (spending), Pew (technology and media).
Image + Narrative Stimulus
Upload a sketch, mockup, screenshot, or product photo. Add a pitch narrative. The Panl reacts to both.
Structured Per-Panelist Feedback
Each panelist returns direct quotes, reactions, objections, and a likelihood-to-engage score.
Consensus Report
Cross-panelist themes, dissent, and prioritized signals — written so you can send it to a stakeholder.
Always Labeled Synthetic
Every output is clearly marked as synthetic data. This is directional, not predictive.
Four steps.
- 01
Assemble your panel. Use the Gauge drill-down to pick 4–6 panelists across your target audience.
- 02
Upload your stimulus. A sketch, mockup, deck, or product image, plus a 1–3 sentence pitch.
- 03
Watch the panel respond. Stream of panelist responses, then a synthesized consensus report.
- 04
Export and act. PDF report, shareable link, or push specific quotes to The Ledger.
Simple pricing.
One tool leads to the next.
FAQ
- Is this real research?
- No. It's synthetic — directional, fast, cheap. Use it to kill bad ideas early and prioritize what's worth real research.
- How is it different from Simile or Ditto?
- Same conceptual category, 1/1000th the price. Built for working designers and PMs, not enterprise research teams.
- Can a panelist match a real person?
- No. Panelists are statistical composites grounded in public data sources. Privacy by design.
- Can I run the same panel against two ideas?
- Comparative sessions are on the roadmap. Today, run two separate sessions with the same panel composition.
- What stimulus types work best?
- Anything visual + a short narrative. Sketches, lo-fi wireframes, hero screenshots, product photos, ads.
- How long does a session take?
- About 60–120 seconds for a 4–6 panelist response stream.